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How to Boost your Photography on Instagram

Instagram has become one of the most important social media platforms for photographers. It's a great way to showcase your work, connect with other photographers, and attract potential clients. But with so many users on the platform, it can be challenging to stand out and gain traction. In this blog post, we'll discuss some tips on how to boost your photography Instagram and increase your following.

Consistency is key.

Consistency is critical when it comes to Instagram. You need to be consistent with your content, posting schedule, and overall aesthetic. Choose a particular style for your feed and stick to it. Post regularly and at the same time each day. This will help your followers know when to expect new content from you and keep them engaged.

Use the right hashtags.

Hashtags are one of the most powerful tools on Instagram for reaching a broader audience. Use relevant hashtags that describe your photo and are popular in your niche. Avoid using too many hashtags, as this can look spammy and hurt your reach. Stick to the same 10-15 relevant hashtags per post, as the consistent tags will help your exposure as well. Do not post them in the original post, but as the initial comment. Another algorithm hack.

Engage with your followers and other users.

Engagement is KEY to growing your following on Instagram. Respond to comments, like and comment on other users' posts, and participate in Instagram challenges and trends. By engaging with other users, you can attract new followers and increase your visibility on the platform. There are a bunch of free engagement groups you can join, as well as some paid ones if your budget can manage that. Just always remember, to have to give love to receive love on social media.

Just be careful that the engagement group you join has real people in it, not just bots that comment nonsense. Real, authentic engagment is the best kind. If you dont want to join any groups, just click on some of the hashtags you frequently use and engage with those posts.

Collaborate with other photographers and brands

Collaborating with other photographers or brands can be a great way to grow your following. Reach out to other photographers in your niche and ask to collaborate on a project or feature each other's work. This can help you reach a new audience and gain exposure. Exposure is exposure!

Post behind-the-scenes content

People love to see what goes on behind the scenes of a photoshoot or editing process. Share your process with your followers by posting behind-the-scenes content. This can include before and after photos, BTS shots, or time-lapse videos of your editing process. This type of content can be very engaging and help your followers connect with you on a more personal level.

Run Instagram ads

Instagram ads can be an effective way to reach a new audience and gain more followers. Choose a compelling image or video and target your ads to your ideal audience. Make sure your ad copy is clear and concise and includes a call-to-action to encourage people to follow your account.

Use Instagram Stories

Instagram Stories are a great way to share more personal, casual content with your followers. Use Stories to share behind-the-scenes content, previews of upcoming projects, or just to share more about yourself and your life. This type of content can be very engaging and help your followers feel more connected to you.

Growing your Instagram following takes time and effort. But by following these tips and being consistent, engaging, and authentic, you can increase your following and reach a broader audience on the platform. Remember, Instagram is all about creating connections, so focus on building relationships with your followers and other users, and the rest will follow.

If you would like more personalized help to you grow your brand, reach out to Liz to schedule a call to see how she can help!

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